Generating posts
Single posts, campaigns, weekly batches.
/tools/marketing//generate is the generator. Three modes:
Single post
Quickest. Tell the AI the topic + (optional) the occasion. It generates the post in your brand voice, with platform-specific variants.
Example prompt: "Announce that our annual conference registration is open. Include early-bird discount ends Nov 30."
Output:
- X version — 280 chars, with relevant hashtags
- LinkedIn version — 600 words, professional tone
- Instagram caption — engaging, with emoji where on-brand
- Facebook — medium length
- Threads — similar to X but conversational
- Bluesky — similar to X
- TikTok — caption + suggested on-screen text
Optional: AI image generation. Generates a brand-aligned image to attach (or use as TikTok cover).
Campaign
Multi-post sequence around one topic. AI generates 5–15 related posts spread across the platforms, with a planned cadence.
Example: "Launch sequence for our new product. Tease → reveal → features → testimonials → CTA."
Useful for product launches, events, multi-day promotions.
Weekly batch
AI generates a week's worth of content for the brand based on:
- Industry trends (we feed it recent news in your space)
- Past-performance heuristics (what got engagement last week)
- Your editorial preferences
Output: ~5–7 posts per platform per week, ready to schedule.
Reviewing + editing
Every generated post lands in Drafts before publishing. You can:
- Edit the text inline
- Regenerate one variant ("make this funnier", "shorter", "less formal")
- Swap the image
- Reject (deletes the post)
Nothing publishes until you say so.
Approval workflow (multi-user)
Agency-style setups: enable Require approval in brand settings. Generated posts go to a Pending review queue. Reviewer approves/edits/rejects before scheduling.
AI image generation
For posts where an image helps, AI generates one using your brand palette + reference images. Limits:
- Per-image: ~$0.05–$0.15 depending on model
- Per-month cap based on perk tier
You can disable AI images per-generation if you'd rather use your own.